It wasn't $900 for the 360 bundle, it was about $700 after shipping and came with 4 games, an extra controller & other stuff. Though a PS3 bundle might cost that much. After adding up all the cost, it actually turned out being a bargain. Much better than people who paid $1,500 a month after release to get one because they didn't preorder. It's just an option though, like I said, you don't HAVE to wait outside in the cold at midnight to get one. You could always stay home on the launch day and wait for it to be delivered.