It seems a new service was announced by Sony called MegaTV, here is a rough translation:
Video upload coming soon and pics can be seen here.
"SCEK and KT introduced the new "Mega TV for PLAYSTATION Â® 3" service. This service was developed by Sony Computer Entertainment (SCE) software using a "Broadcasting Engine" based on the enabling technologies. "Broadcasting Engine" is the quality of HD PS3 ™ streaming software that enables playback. The "MegaTV for PLAYSTATION Â® 3" service to the world's first commercialized in the United States.
The Cell / Broadband Engine ™ is used for optimal operation of the power and graphics capabilities, such as the PS3 RSX ™ to take advantage of the excellent performance of the hardware. Full-HD IPTV even responds. Using "MegaTV for PLAYSTATION Â® 3" at the same time to use a Web surfing is also possible, such as top points you can not enjoy the Zone feature enables set-top boxes."