Ever since PS3 Firmware 3.0 was released there have been numerous criticisms over it... so many in fact that Sony stated they are aware of the issues and plan to release another update, possibly this week.
One of the complaints we haven't addressed here is the PS3 Startup destination... as of Firmware 3.0 the default one is a 'What's new' page advertising the PS Store.
For those who haven't figured it out on your own yet, below is a brief guide from PS3Blog.net (linked above) on how to change this.
To quote: "One of the biggest annoyances is that upon start up you are now presented with a 'What's new' page which is advertising the PS Store, instead of launching in the game menu.
Fortunately you can change this by going to the PS3's System settings and changing the option shown in the photo below to off and voila.
You now start up your console at the game screen like before 3.0. Now if only there was some way to sort out that friend's list and large font..."
More PlayStation 3 News...