Update: Sony's Eric Lempel has now officially detailed PS3 Firmware 3.0!
Andrew House has just announced PS3 Firmware 3.0 at GamesCom. It'll feature animated themes, a What's New section and some other great interface changes.
There will also be direct links to various TV services on the XMB - for example, iPlayer in the UK. For those interested, the battery meter has been moved in Firmware 3.0, and about time too!
PSN cards are also coming, we will see 50 euro and 20 euro versions in September.
They're also improving the aesthetics for PSN. Introducing animated themes. One is showing a SackBoy running on a globe.
For European customers there are shortcuts. BBC, RTVe, Antena 3, LaSexta and more European channels. Those will be found under the video setting.
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