According to the Entertainment Merchant's Association 2008 Annual Report, the Home Entertainment Industry holds survey results showing 87% of PS3 owners reported they watch Blu-ray movies on their console... essentially concluding that the PS3 saved Blu-ray.
The study also found the average gamer to be 33-years old with 24% that are older than 50.
To quote: The EMA feels Blu-ray was the losing format in 2006, but thanks to the PS3, it rebounded in 2007 to become the de facto winner. Their prediction is the PS3 will be "the main force behind Blu-ray disc sales until 2009, when standalone Blu-ray players are expected to outpace the sales volume of the PS3."
We think this report raises a number of questions:
Is the PS3 really the driving force behind Blu-ray? Or is Blu-ray the driving force behind the PS3? Did Sony take too much of a gamble with a new format and didn't invest enough into the games? If so, will that improve now that Blu-ray has won?
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