Microsoft has recently been boasting that it has an 8 million global lead over the PS3, and that the PS3's sales figures aren't dramatically rising.
However, analyst Michael Pachter believes that if they were to price the PS3 at parity with the XBox 360, then sales of the PS3 would eventually exceed the XBox 360 sales and Sony would catch up.
To quote: I expect it this year, as soon as their cost structure permits a cut. My Monday note said April, and that is nothing more than a guess. It could come later, but it seems to me that it must come some time in 2009.
With that said, I think that PS3 will sell well once competitively priced. The company has an insurmountable advantage in Japan, and an overall brand loyalty in Europe. Should they price at parity with Xbox 360 ($299), I think that PS3 sales would exceed 360 sales, and eventually, they could catch up.
At present, it doesn't look like that is happening any time soon, so Sony should be prepared to remain in third place until well after they cut price.
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