June 4, 2007 - Today Brash Entertainment announced it is here to create videogames based on event movies, TV shows, and platinum-selling music artists. Licensed properties is the name of Brash's game, and the company has raised $400 million to extend blockbuster franchises into the videogame world.
Brash says we can expect it to take a different approach to licensed fare than your usual run-of-the-mill movie tie-ins. The company currently is working on over 40 licenses through partnerships with five film studios and already has 12 games in development. Each license will be paired with the independent studios Brash feels is best suited to create its videogame.
Two of Brash's co-founders, Mitch Davis and Nicholas Longano, previously established Massive, the first in-game ad service. Another co-founder, Thomas Tull, is Chairman and CEO of Legendary Pictures (300, Batman Begins).
[IMGW]http://pspmedia.ign.com/psp/image/article/794/794056/brash_1181001045.jpg[/IMGW] "To me, great movies and great videogames, if well-made, can be two equally dynamic mediums," said Tull. "Both are immersive: both offer pure escapism."
Other members of Brash's leadership team include former employees of Activision, Ubisoft, and Electronic Arts, as well as specialists in videogame law. The company's internal producers have worked on games such as F.E.A.R., God of War, Silent Hill, Star Wars: Battlefront, Tony Hawk Underground, Gran Turismo 4, and Spider-Man 2.
"Brash is founded on the simple premise that top Hollywood creativity plus top game talent should equal great games," said Brash co-founder, Chairman, and CEO Mitch Davis. "We are laser focused on delivering high-quality games. The other aspects of our business are left to the experts -- best of breed partners we've tapped for their specific expertise."
Warner Bros. will handle the distribution of Brash games.