Sony wants to own 50 per cent of the Blu-ray Disc hardware market by the end of the year, according to a company executive.
Ryoji Chubachi, President and electronics CEO at Sony, made the bold statement during a recent press conference in Taipei, according to a DigiTimes report.
Chubachi claimed that Sony already has 20 per cent of the market. But he aims to boost Sony's share by 30 per cent through the introduction of more Blu-ray enabled products, such as HD TVs with integrated BD recorders.
The executive also said Sony will extend its focus from Blu-ray players and recorders and the PlayStation 3 out to unnamed IT devices - though the company already offers Vaio PCs with built-in BD drives.
If Sony wants to beef up sales of standalone Blu-ray players then it still has some way to go. A recent study found that although 56 per cent of Brits, aged between 18 and 54, are aware of the HD format - only nine per cent have actually already bought a Blu-ray player.