MySpace Plans Gaming Push, Allows Devs to Launch Games
News Corp's latest strategy to turn MySpace into a cool place to be at again is to turn it into a videogame platform.
MySpace will attempt to expand as well as allow developers to launch their products on the site.
To quote: News Corp's latest plan to make MySpace into a go-to destination for Web surfers is to turn it into a gaming platform, according to News Corp digital head Jonathan Miller.
Miller told the Fortune Brainstorm: TECH conference in Pasadena, California that he wanted to expand the site's videogame platform and offer developers the ability to launch their products on the site and mine user data to develop better games.
"None of the traditional media conglomerates are also significant video game players, so to speak, and I think that that's the missing piece of the equation, particularly when you see how much time is spent playing games online," Miller said.