Retailer GameStop is set to begin selling digital video game content downloads as part of a new service.
The idea behind this is that a GameStop shopper could learn about a new level for their favorite game, purchase it and then immediately play it when they get home.
To quote: "The new program, which GameStop will start testing early next year, will work in conjunction with online services offered by leading console makers, such as Microsoft Corp's Xbox Live and Sony Corp's PlayStation Network.
Under the program, a GameStop shopper who learns about a new level available for, say, a war or sports game could immediately purchase that upgrade. When the shopper arrives home, the add-on will be available to download and play.
"A large market for full game downloads is not imminent, (but) the add-on downloadable market will grow," GameStop Chief Operating Officer Paul Raines said at the BMO Capital Management Digital Entertainment conference."
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