The CEO of GameStop Dan DeMatteo is expecting price cuts for both Sony's PS3 and the Nintendo Wii.
He noted that right now the price of hardware is just too high in the economic market, and manufacturers will need to reduce the RRP of console if they are to meet sales forecasts similar to what another analyst recently stated.
To quote: "That assumes that there will be price cuts on the PS3 and potentially one on the Wii," offered DeMatteo, although he admitted that "it's hard to tell if we actually need a price cut on the Wii to get to our numbers. There are some price cuts built into that assumption, but not until the third quarter."
DeMatteo said the price of hardware was too high in the current economic market, and format-holders will need to reduce the RRP of consoles in order to meet their current sales forecasts.
"The hardware price points, given this economic environment are potentially too high, and if the platform holders are going to make the numbers that they forecasted for the year, those prices would have to change."
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