Rival gaming systems should make way for a single open platform, a senior executive at Electronic Arts has said.
Gerhard Florin said incompatible consoles made life harder for developers and consumers.
"We want an open, standard platform which is much easier than having five which are not compatible," said EA's head of international publishing.
He said the web and set-top boxes would grow in importance to the industry.
"We're platform agnostic and we definitely don't want to have one platform which is a walled garden," said Mr Florin.
More PlayStation 3 News...