Another Four Game Publishers pull out of E3 2008
Today another 4 game publishers have pulled out of this year's E3 conference, adding to Activision and Vivendi who have also discontinued their membership with the Entertainment Software Association (ESA).
So far those who have confirmed that they will not be attending include Codemasters, NCSoft, Her Entertainment, id Software, Vivendi, and Activision.
Several industry sources say the drop outs are down to ESA's latest president Mike Gallagher. Analyst Michael Pachter agrees with this theory and says that Gallagher is "far less knowledgeable and sophisticated" than the previous president and that publishers no longer see the value in the ESA.
To quote: Lowenstein was a very savvy industry veteran who paid attention to the goings-on in the industry and cared what the community had to say, Pachter said.
The new person... whose name completely escapes me because I've never met him or heard from him, is far less knowledgeable and sophisticated about this industry than Doug was and is going to make some rookie mistakes.
Doug used to be a very visible spokesperson in congress... when you'd get these [things like] Barack Obama saying videogames are corrupting our youth or MADD saying that Take-Two should pull GTA off t he shelves, you would hear Lowenstein immediately shoot back.
I would guess that Activision doesn't perceive the same value from the ESA as they did under Doug's leadership. I criticize [Gallagher's] lack of drive to learn about the industry.
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