Analyst: Triple-A Titles Should Maintain US $59 Price Point
I think we have established that the video game industry is not recession proof in this cookie-crumbling economy, yeah? Yeah.
Should we expect games to become cheaper then? Yes. And no. Not for AAA titles at least, according to analysts.
The issue came up when some high-profile games got price cuts, like Mirror's Edge, Guitar Hero, and Prince of Persia. It got some industry watchers worrying that new releases will be priced lower.
Analyst Todd Greenwald of Signal Hill thinks that won't happen though, saying that US$ 59 for PlayStation 3 and Xbox 360 games will still be the standard for this year. Price slashing of games across the board would be "devastating for margins," he said.
If triple-A titles start to go out at US$ 49.99, we will be very concerned, but until then, we think US$ 59.99 is safe for triple-A titles in 2009.
The best way to support your studios is, of course, to buy their games. Oh my poor, poor, piggy bank. You break for the sake of the video game industry.