August 4, 2008 // 2:16 am
- The following appears to confirm the rumored Xbox 360 price cuts, check out the new promotional price showing on-screen.
To quote: This picture is confirmation of the earlier Ars Technica article from an informant stating that the Xbox 360 would drop it's price in September to $199.99 for the Core, $299.99 for the 60GB model, and $399.99 for the 120GB Elite model. This picture shows nearly irrefutable proof that those rumors are substantiated, and are set to happen in just over a month.
Calculating the Impact of the $199.99 Price Point
Microsoft has been no stranger to the $199.99 price point. In interviews, high brass officials from Microsoft have stated they are 'very aware' that the $199.99 is the sweet spot for console sales. Earlier this year, a weakening Xbox 360 had it's price re-vamped to the 199 Euro price point in February. According to VGChartz.com tracking information, this price drop has allowed the Xbox 360 to gain traction, and sell 100% more units in the February-July timeframe - From an estimated 750,00 to 1,750,000 units in the 6 month timeframe.
Could a similar boost happen in the United States? It is entirely possible: Such a price point will leave the Xbox 360 as the lowest priced Next-Gen console on the market ($50 below the Wii's $249.99 price point), and digging ever-closer to the Playstation 2's pricepoint of $129.99
Not only is the impact of the $199.99 going to of large importance, the scheduling of the drop is telling as well. It takes place 1 week after Square Enix's 'Infinite Undiscovery' and 2 weeks before Harmonix/EA's 'Rock Band 2' - Both exclusive to the Xbox 360 platform at the time of release and pricedrop (obviously, Rock Band 2 will ship in November for the other platforms).
Could Microsoft be making a true power-play for the Holidays? I think so. At a $199.99 price point, and Microsoft's continued dedication to steal away both Sony's hardcore user base through gobbling up former exclusives such as Tales of Vesperia, and Star Ocean , and attempting to woo casual gamers away from Nintendo with such offerings as Your In the Movies and Lips , it would seem that the price drop could act as a suitable catalyst for higher sales.