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August 29, 2009 // 2:32 pm - A new commercial has surfaced showing a bunch of Playboy girls playing Guitar Hero 5 around Hugh Hefner, while he says "What, I like variety."

Activision claims that fans can't get enough of people in underwear rocking it out.

Of course Hugh Hefner has to be involved as well, and is shown at the end of the commercial between two head banging women while the rest of his beauties jump around on his furniture.

Activision again pushes the envelope with another strong advertising campaign, after getting Square-Enix to publish Modern Warfare 2 in Japan.
You can see the commercial below.

Video: Playboy Founder Hugh Hefner Tries to Sell Guitar Hero 5

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#1 - Mexicodude908 - August 29, 2009 // 9:59 pm
Mexicodude908's Avatar
lol this is a funny commercial but also very smart and good idea to have hugh hefner because sex does sell. Sony take notes this is how you make a funny and yet smart commercial advertising your product