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September 6, 2007 // 6:30 pm - A Sony Pictures exec has been quoted as saying that he'd love Microsoft to join the Blu-ray revolution.

"We would love to have Toshiba and Microsoft on board," Don Eklund, almost in charge of advanced technologies, said in an interview. "Toshiba can't keep dropping prices much more. It maybe a strategy for fighting a format war, but for us it has to be profitable."

Eklund also made some comments about potential for the Blu-ray / HD DVD format war to be eclipsed by movie downloads.

"People aren't interested in downloading videos at the moment," he said. "The internet is a good way of delivering music but not video. Blu-ray has a good 8 to 10 years before the internet catches up."

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