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September 4, 2008 // 5:47 pm - It's appears the pricy Pioneer BDP-09FD now has some competition from Sony.

Sony surprised the industry at the CEDIA consumer electronics show in Denver by introducing expensive new Blu-ray players instead of cheaper ones. One of the new models is the BDP-S5000ES which will be offered worldwide in December for $2,000.

Andy Parsons, senior VP of product planning at Pioneer Home Entertainment Group and U.S. chairman of the Blu-ray Disc Assn. Promotions Committee, said that "Blu-ray player sales were 50% ahead of total 2007 sales."

Parsons also countered reports that said sales weren't meeting expectations, and said that any problems in meeting expectations were due to supply shortages.

Sony introduces pricy BD-S5000ES Blu-ray Player at CEDIA Show

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