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Report: CBHD Discs Outsell Blu-ray by 3-1 Margin in China

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291w ago - Japanese site TV-Tokyo.co.jp reported on the progress of China Blue High Definition (CBHD is a China-grown competitor to Blu-ray) in the China market, with CBHD penetration hitting a staggering 30 percent in only a few months on the market.

To quote: "TV Tokyo visited Gome, a major retail chain in China, where CBHD discs and players were flying off the shelf, while Blu-ray players and discs languished. They also visited a factory for one of the largest CBHD manufacturers.

Sources in these companies tell TV Tokyo that, in the China market, CBHD already constitutes some 30 percent of all disc players sold, while Blu-ray accounts for 10 percent, similar to its penetration in the USA. DVD is responsible for the remaining 60 percent.

That China has achieved 30 percent CBHD penetration, the sources say, reflects the strength of the format, as well as the determination of a nationalistic Chinese government and industry seeking to avoid foreign licensing fees on DVD and BD technology and make a greater profit on domestic sales."

CBHD players are currently more expensive than DVD players (almost $300), but the retail discs are cheap at roughly $7.40 US, while Blu-ray discs cost $29.60 US.

Report: CBHD Discs Outsell Blu-ray by 3-1 Margin in China

Report: CBHD Discs Outsell Blu-ray by 3-1 Margin in China

Report: CBHD Discs Outsell Blu-ray by 3-1 Margin in China

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Comments 7 Comments - Go to Forum Thread »

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#7 - D3M0N2009 - 291w ago
D3M0N2009's Avatar
Like HD DVD, CBHD discs have a capacity of 30 GB and can use existing DVD production lines

The main part being the fact that it can use DVD production lines, meaning its far more likely to be picked up by studios and alike.

#6 - semitope - 291w ago
semitope's Avatar
thats the cost the big movie companies are putting out movies at. Well warner bros.....

In early March 2009, Warner Bros announced that they would be supporting the CBHD format, launching with titles including the Harry Potter series and Blood Diamond, with discs selling for between 50 and 70 yuan (roughly $7.25 to $10.15).


#5 - red8316 - 291w ago
red8316's Avatar
"... but the retail discs are cheap at roughly $7.40 US, while Blu-ray discs cost $29.60 US." Is this talking about movies or blank media. Because I have seen blank Blu-ray discs at Costco Canada for around $8 or $9.

#4 - semitope - 291w ago
semitope's Avatar
CBHD will use the AVS audio and video codec, owned by the Chinese government.

That will likely prevent it doing too much damage to bluray outside of china. HDdvd failed so why would cbhd succeed (its hddvd with diff codecs from the wikipedia article). What would happen is that media destined for china would be placed on cbhd per request of the government while bluray stays for consumers outside of china.

Bluray prices still need to drop for them to have any kind of security against this format tho.

#3 - Preceptor - 291w ago
Preceptor's Avatar
Woot... I never heard of CBHD media before.

According to wikipedia it's very similar in many ways to the defunct HD-DVD... Will china resurrect HD-DVD with another name and a competitive price? If the entire china market supports it, the rest of the world will have to recognize it... Cuz... Like it or not, we're talking about 1.3 billion people...

#2 - semitope - 291w ago
semitope's Avatar
This kinda thing can be suspicious in so many ways. My ignorant assumption for now is that this counterfeits bluray in some way. The players cost the same but the discs are cheaper...

Bluray needs to become cheaper definitely

#1 - tilla - 291w ago
tilla's Avatar
Must be real easy to bootleg on, otherwise China wouldn't want it


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