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330w ago - According to Canwest News Service's Vito Pilieci, the Nintendo Wii is no longer a fad. He notes that the Wii is now firmly established as a pop culture fixture.

He even draws a comparison to the iPod and says while the iPod changed the way people listen to music, the Wii changed the way people view family gaming.

To quote: When the Nintendo's Wii debuted in late 2006, video game industry executives and observers scoffed, calling it a fad that would quickly pass.

Three Christmases later, it's clear just how wrong they were. The Wii is, if anything, firmly established as a pop-culture fixture.

For the third holiday season straight, the Wii remains the leading choice for toy givers. Crossing so many demographic segments - beyond the narrow stereotype of young, gaming males - the Wii's been embraced globally in a way the world hasn't seen since Apple Inc. introduced the iPod in 2001.

It is like the iPod... I have one and I don't have a huge interest in gaming, being an older guy, said Dale Bradley, 44, associate professor in the department of communications, popular culture and film at Brock University. f you talk to someone who has a Wii, it always comes out that Grandma and little Billy were playing bowling. It's not the weirdo device that sits down the basement that all the kids come over and play.

Much in the same way, the iPod changed the way people listen to music and watch movies, the Wii has changed the way people view family game night

Nintendo Wii Goes From Fad to Fixture

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