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August 7, 2009 // 12:14 am - Activision CEO Bobby Kotick, the same guy who threatened to drop PS3 if Sony doesn't cut the price, is now seeking higher video game prices.

Kotick's response came after Mike Griffith answered analyst Tony Gikas' question on price points, as follows:

"And then on the second question, Tony, on the pricing, we've had for all of our launch titles in the back half of this year, some of which contain peripherals, as you point out, very strong retailer acceptance and support for all parts of our plan, including our merchandising plans, our marketing programs, and our price points."

Bobby Kotick then added, per SPoNG (linked above): "And Tony, you know if it was left to me, I would raise the prices even further."

Apparently the £99.99 retailers are listing for Tony Hawk Ride and the $149 you'll pay for the 'prestige' release of Modern Warfare 2 (there's no solid UK price yet) aren't enough.

Activision's Kotick: I'd Raise Game Prices Even More

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#26 - maxpwer222 - August 9, 2009 // 1:02 am
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Quote Originally Posted by xxLindenxx View Post
This is exactly why America(US and CA) should have a depromotion system..

This guy obviously doesn't have a kid who plays video games or has ever had video games. That or he's payed waay to fooking much.

I wish I was rich enough to not care about the cost of a game

#25 - xxLindenxx - August 8, 2009 // 9:59 pm
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This is exactly why America (US and CA) should have a depromotion system..

This guy obviously doesn't have a kid who plays video games or has ever had video games. That or he's payed waay to fooking much.

#24 - setTopbox - August 8, 2009 // 7:58 pm
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Quote Originally Posted by GameWinner View Post
this is why people steps into piracy. GAMES ARE ALREADY TOO MUCH.. i only have 5 games on my ps3 becuase of the prices!

Exactly. 15 bucks for 1943? sure I can do that. 70 bucks for KZ2 + crappy DLC that doesn't offer anything more than a flamethrower and a map for 10 bucks? Please, I'll be back on the PC playing Urban Terror if things keep going that route.

#23 - GameWinner - August 8, 2009 // 1:57 pm
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this is why people steps into piracy. GAMES ARE ALREADY TOO MUCH.. i only have 5 games on my ps3 becuase of the prices!

#22 - tosketa - August 8, 2009 // 12:45 pm
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what a b*stard!! i wonder how it cost in Brazil!

if 60 dollars games are 300 reais... imagine 150 dollars games...

rich b*stard!

#21 - maxpwer222 - August 7, 2009 // 11:30 pm
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Quote Originally Posted by tilla View Post
Only ones willing to say it because Kotick's name as a professional is already sh!t, and all the customers already hate his guts


Yea, it's true. He is a tool with an agenda and at the same time if you owned a company and you thought you could raise prices without altering your sales you would be crazy not too.

Games will only get more expensive. I think I heard somewhere that the Game download service Microsoft was offering, priced the games at around $100. That is highway robbery! Why charge more for digital media? You would think the amount saved by not printing discs would be much greater than the cost of some servers (especially for Microsoft).

#20 - tilla - August 7, 2009 // 10:56 pm
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Quote Originally Posted by maxpwer222 View Post
In this economy, they are looking for ways to turn a profit. DLC and "Elite" game packs have shown to be profitable, so it really makes sense that they would be shoving them down our throats. As long as people are willing to buy these addons and extras, they will never go away.

Activision is not alone in wanting to raise prices. They are probably the only ones who are willing to say it.

Only ones willing to say it because Kotick's name as a professional is already sh!t, and all the customers already hate his guts

#19 - Starlight - August 7, 2009 // 9:36 pm
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This will just make breaking the ps3 to play backups that much more if the prices go to high and these companies wonder why piracy is going..

#18 - foxmuldr - August 7, 2009 // 9:29 pm
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greedy sob... videogames are expensive enough...

#17 - maxpwer222 - August 7, 2009 // 8:38 pm
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In this economy, they are looking for ways to turn a profit. DLC and "Elite" game packs have shown to be profitable, so it really makes sense that they would be shoving them down our throats. As long as people are willing to buy these addons and extras, they will never go away.

Activision is not alone in wanting to raise prices. They are probably the only ones who are willing to say it.